FluentNames Lab

Building a domain portfolio policy

2026-05-18 · Portfolio

Write acquisition rules, renewal gates, and liquidation triggers so the portfolio does not become a junk drawer.

Acquisition rules

Cap price by category. Require two independent yes votes for purchases above a threshold. Ban pure speculation outside approved niches.

Renewal gates

Every renewal needs a one-line thesis. If the thesis is stale and no inbound for 24 months, list or drop.

Liquidation

Schedule quarterly cleanup. Use auctions for illiquid inventory and broker outreach for premium assets.

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